Cassandra Schaeg

company name: sip wine and beer

@sipwinebeer

Cassandra Schaeg is an Emmy award-winning storyteller, advocate, and entrepreneur. Her work in nonprofit and private sectors led to a journey in entrepreneurship as the Founder of SIP Wine & Beer and Co-Founder, Producer, and Host of the Emmy award-winning series Fresh Glass.

Her entrepreneurial ventures emphasize the advocacy and storytelling around women and BIPOC communities in food, beverage, and entrepreneurship. As the Founder of SIP Wine & Beer, a tasting room in Escondido, CA, Cassandra utilized community, culture, and conversation to bring awareness, garner support, and get the stories of underrepresented brands to audiences nationwide. Taking this initiative to the next level, Fresh Glass, a lifestyle docuseries delving into the stories of women and BIPOC innovators, debuted in September 2022. Currently airing on KPBS, PBS, and Cox Media, Season One received an Emmy award for a magazine show. In addition to her work, she is actively involved in the San Diego County community. Volunteering at the California State University San Marcos College of Business Administration Program, Jacobs Center Business Accelerator Program, and being a community advocate, Cassandra fuses education, economic development, and equity to ensure women and BIPOC entrepreneurs have access to networks and resources. Cassandra holds a bachelor's degree in Social Science from California State University Chico and a master's degree in Public Administration from National University.

She also serves as a Board of Trustee for Palomar College. Her mission is to equip women and BIPOC communities with tools to advance and navigate their personal and professional endeavors